Mind Tea operates on a B2B model , specializing in importing, sourcing, and developing high-quality tea products to supply dealers, distributors, and partners nationwide. Besides distributing domestic and international tea brands, Mind Tea is gradually developing its own branded products, aiming to bring Vietnamese tea to the global market.
We believe that a sustainable distribution system is not built on short-term transactions but on trust, transparency, accountability, and the harmonious balance of interests among all parties .
This partnership policy outlines the fundamental principles guiding all collaborative activities between Mind Tea and its partner network.
1. Long-term cooperation
Mind Tea prioritizes building stable and long-term cooperative relationships with dealers, distributors, manufacturing partners, and tea businesses nationwide.
We aim to create sustainable value rather than short-term gains, developing together with partners based on goodwill, trust, respect, and shared long-term benefits.
2. Transparency in cooperation
Mind Tea is committed to transparency in all collaborative activities, from product information, origin, and quality standards to business policies and partner support programs.
The policies are clearly published on the website and will be updated as changes occur to facilitate tracking and coordination among partners.
3. Respect the tea industry’s distribution system and value chain.
Mind Tea operates as a B2B tea distribution solution provider , and does not develop a retail model that directly competes with the dealer network.
We focus on building and developing a nationwide distribution partner network, while respecting and connecting all components of the tea industry value chain, from raw material sources, producers, processing units, distributors to consumers.
Mind Tea believes that when each link in the value chain develops together, the entire tea industry will become more sustainable.
4. Partnering with others
Mind Tea not only provides products but also aims to be a long-term partner for its clients.
Within the scope of our capabilities and resources, we are willing to share:
- Knowledge of tea products and the tea market.
- Information on consumer trends and business opportunities.
- Sales materials and marketing materials.
- Solutions to support business development.
- This is a product promotion channel through the Fortea.vn system for partners.
We believe that the growth of our partners is also the foundation for the growth of Mind Tea.
5. Comply with the law and conduct business responsibly.
Mind Tea prioritizes compliance with the law in all business activities and encourages partners to work together to build a transparent business environment, healthy competition, and respect for the legitimate rights and interests of all parties.
With expertise in accounting, taxation, and business law, Mind Tea is ready to share information, regulations, and practical experience to support partners in enhancing compliance awareness and mitigating risks in their operations.
The information shared is for informational purposes only and does not replace legal advice or professional opinions from organizations or individuals authorized by law.
6. Protecting brand reputation and common interests.
Mind Tea always respects the legitimate rights and interests of its customers, partners, and stakeholders.
We encourage that any issues that arise be resolved in a spirit of cooperation, goodwill, and mutual respect.
At the same time, Mind Tea reserves the right to take appropriate measures in accordance with the law to protect its brand reputation, the legitimate rights and interests of the business, its distributors and partners against acts of commercial fraud, unfair competition, infringement of intellectual property rights or provision of false information.
7. Let’s work together to bring the value of Vietnamese tea to a wider audience.
Besides providing quality tea products to the domestic market, Mind Tea aims to contribute to promoting and bringing the unique values of Vietnamese tea to the international market.
We aspire to work with our partners to build a modern distribution ecosystem where tea products are selected based on quality, cultural value, and sustainability.
Mind Tea believes that long-term growth can only be built on a foundation of product quality, transparency in collaboration, a sense of responsibility, and a shared desire for development .
Validity
This cooperation policy applies to collaborative activities between Mind Tea and its partner network.
Mind Tea may adjust or update the policy content as needed to comply with business operations or legal regulations. The version published on the website is the current version in effect.