Mind Tea operates on a B2B model , focusing on building a nationwide network of agents and distributors, while gradually expanding into international markets.
We don’t aim to compete with our partner system; instead, we aspire to be a partner, providing a stable supply of goods, developing brands, and supporting dealers in achieving sustainable growth.
This distribution policy outlines the fundamental principles of Mind Tea’s distribution operations.
1. B2B distribution strategy
Mind Tea focuses on importing, sourcing, brand development, and distributing products through a network of agents, distributors, and business partners.
We prioritize building a widespread distribution network rather than developing direct-to-consumer retail operations.
This orientation helps partners feel secure in investing and developing their business long-term with Mind Tea.
2. Develop a sustainable dealer network.
Mind Tea always considers the growth of its distributors as the foundation for the growth of the business.
We prioritize building a distribution system based on the following principles:
- Long-term cooperation.
- Transparency in policy.
- Equality among partners.
- Let’s share opportunities for growth.
- Restrict unfair competition within the system.
Mind Tea encourages its partners to focus on improving service quality, building brand awareness, and developing customer base instead of competing through price undercutting.
3. Stable and diverse supply of goods.
Mind Tea is not limited to one producer or one region of origin.
We develop our supply chain through:
- Tea is imported from countries with a long tradition of tea production.
- Famous tea varieties in Vietnam.
- Specialty teas carry regional value.
- The product is manufactured according to standards and bears the Mind Tea brand.
- OEM product lines and private label development are tailored to partner needs.
Diversifying product sources allows the distribution system to have more options to suit different customer segments and market needs.
4. Market development support
In addition to providing products, Mind Tea always strives to support its partners in expanding their markets through:
- Share market information and consumer trends.
- Provide product brochures and promotional materials.
- Images, videos, and media content.
- Knowledge of the product and the source of raw materials.
- Brand promotion activities within the company’s available resources.
We believe that investing in our partners’ development will contribute to creating a strong and sustainable distribution system.
5. Sales support on Fortea.vn
Mind Tea developed Fortea.vn as a distribution support channel for its partner network.
Within the scope of each period’s policy, dealers may be supported in promoting their business, brand, or products on the system to expand their customer reach.
Fortea.vn was created with the goal of supporting Mind Tea’s distribution system and does not replace the independent business role of its distributors.
6. Respect the rights of all parties.
Mind Tea always prioritizes fairness and transparency in its partnerships.
All partners in the system have access to information, policies, and support programs according to the criteria published by Mind Tea.
Throughout the collaboration process, we encourage all parties to engage in frank discussions and work together to resolve any issues that arise in good faith and with mutual respect.
7. Towards a modern distribution ecosystem
Mind Tea aims to build a modern tea distribution ecosystem, connecting producers, sourcing regions, distributors, agents, and consumers.
Through the application of technology, brand development, knowledge sharing, and business support, we aim to work with our partners to enhance their competitiveness and gradually bring high-quality tea products to more domestic and international markets.
Validity
This distribution policy applies to Mind Tea’s product distribution activities.
Mind Tea may adjust or update the policy content as needed to comply with business operations or legal regulations. The version published on the website is the current version in effect.